A Little Bit About Me.
Work Hard
Hard work today leads to the success you're proud of tomorrow.
Do What You Love
The only way to do great work is to love what you do.
Make an Impact
You create ripples of change - even when you don't realize it. Be a force for good.
Hey There
Hola, I'm Cindy. I honestly never planned to start a business, let alone multiple businesses. I am what you might call an "accidental entrepreneur." My diverse work experience spans the 4 longest years of my life of active duty military service, a professional chef & baker, a photographer, a birth doula, and a lactation counselor. All of which led me divinely to where I am today: being the CEO of Euphoric Herbals. Let's be real, I don't have it all figured out. However, I have certainly learned a few gems along this journey that I'm excited to share with you, cause honey I'm not gatekeeping!
Get to Know Me
Driven by purpose and rooted in nature, my work is a blend of ancient wisdom and modern business strategy. I am passionate about helping others turn their craft into a sustainable business while nurturing a deep connection to the plant world. Whether it’s through the apothecary, my educational programs, or the ever-growing community, My mission remains clear: to inspire, heal, and empower through herbs and entrepreneurship
- Born in Oakland, California.
- I'm on a quest to find the best fish taco.
- I have a degree in baking and pastry.
- Sourdough bread over ice cream.
- My dream vehicle is a vintage Volkswagen Bus.
- Served four years active duty in the Air Force.
- I'm obsessed with cilantro.
- Delighted to be a mom to 3 boys.
Let's Work Together
I am a seasoned herbalist, entrepreneur, and the founder of Euphoric Herbals Apothecary, a thriving herbal apothecary and wellness center with two brick-and-mortar locations and an expansive online store featuring over 1,000 products. With a deep-rooted passion for holistic health and natural remedies, I have grown my business to serve more than 70,000 customers both locally and globally, boasting a remarkable 61% repeat customer rate and over 6,000 glowing reviews.
My journey began with a love for herbal healing, which blossomed into a mission to make plant-based wellness accessible and empowering. Since opening the first Euphoric Herbals location in 2018, I have not only expanded my product line but also created a community hub, offering monthly wellness workshops, expert-led classes in collaboration with community partners, and innovative events—from hands-on DIY fire cider sessions to Healing with Honey workshops.
Beyond my apothecary, I am a mentor and educator, helping aspiring herbalists and handmade business owners build their own thriving ventures.
My work and dedication have been widely recognized. I have been featured in Forbes and honored with the Small Business Administration Veteran-Owned Business Award in Delaware. I was also named one of Delaware Today's Women in Business and am an alumna of the prestigious Goldman Sachs 10,000 Small Businesses Program. My insights and entrepreneurial journey have been spotlighted on numerous podcasts, including Shopify Masters, One Stop Shop, The Herbalist's Path, and Heart of Herbs.
Courses & Coaching
One-on-One Coaching
You’ve built something beautiful—now you’re ready to grow with intention. You need a coach who’s been in the trenches and scaled through every season.
Mastermind Group
COMING SOON! Join a tribe of like minded people on the same path to open an herbal apothecary in their community or grow their herbal product business!
Courses & Workshops
Whether you’re an herbal newbie or a handmade business owner, we’ve got courses designed for your next step.
Coaching for Makers, Herbalists & Creative Entrepreneurs
Let's work together
Whether you're just starting out with herbs or building your own handmade business, I’m here to guide you with clear lessons, real-world tools, and a lot of encouragement. These courses are everything I wish I had when I began. I’m a community herbalist, handmade product maker, and lifelong student of natural medicine. With over years of experience blending ancestral traditions and modern practice, I teach practical, down-to-earth tips that fits into your real life - not just theory or fluff.
Join the list to stay in the loop about workshops, events and courses.
Sign up today!
