A Little Bit About Me.

Work Hard

Hard work today leads to the success you're proud of tomorrow.

Do What You Love

The only way to do great work is to love what you do.

Make an Impact

You create ripples of change; be a force for good.

I'm Cindy

Hola, I'm Cindy. I honestly never planned to start a business, let alone multiple businesses. I am what you might call an "accidental entrepreneur." My diverse work experience spans the 4 longest years of my life of active duty military service, a professional chef & baker, a photographer, a birth doula, and a lactation counselor. All of which led me divinely to where I am today: being the CEO of Euphoric Herbals. Let's be real, I don't have it all figured out. However, I have certainly learned a few gems along this journey that I'm excited to share with you!

Get to Know Me

Driven by purpose and rooted in nature, my work is a blend of ancient wisdom and modern business strategy. I am passionate about helping others turn their craft into a sustainable business while nurturing a deep connection to the plant world. Whether it’s through the apothecary, my educational programs, or the ever-growing community, My mission remains clear: to inspire, heal, and empower through herbs and entrepreneurship

Born in Oakland, California.
I'm on a quest to find the best fish taco.
I have a degree in baking and pastry.
Sourdough bread over ice cream.
My dream vehicle is a vintage Volkswagen Bus.
I'm obsessed with cilantro.
Delighted to be a mom to 3 boys.

Let's Work Together

I am a seasoned herbalist, entrepreneur, and the founder of Euphoric Herbals Apothecary, a thriving herbal apothecary and wellness center with two brick-and-mortar locations and an expansive online store featuring over 1,000 products. With a deep-rooted passion for holistic health and natural remedies, I have grown my business to serve more than 70,000 customers both locally and globally, boasting a remarkable 61% repeat customer rate and over 6,000 glowing reviews.

My journey began with a love for herbal healing, which blossomed into a mission to make plant-based wellness accessible and empowering. Since opening the first Euphoric Herbals location in 2018, I have not only expanded my product line but also created a community hub, offering monthly wellness workshops, expert-led classes in collaboration with community partners, and innovative events—from hands-on DIY fire cider sessions to Healing with Honey workshops.

Beyond my apothecary, I am a mentor and educator, helping aspiring herbalists and handmade business owners build their own thriving ventures.